Global Digital Marketing Market Size, Status and Forecast 2020-2026

  • receipt Report ID : 29910
  • calendar_today Published On: Apr, 2020
  • file_copy Pages: 91
  • list Business Services

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.

In 2020, the global Digital Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2026, with a CAGR of xx% during 2020-2026.

This report focuses on the global Digital Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital Marketing development in United States, Europe and China.

The key players covered in this study

Grey Advertising

Wieden+Kennedy

Butler

Shine

Stern & Partners

Ogilvy & Mather

BBDO

Crispin Porter + Bogusky

The Martin Agency

Deutsch

Droga5

Mullen Advertising

Mood Media

Market segment by Type, the product can be split into

Online Interactive Digital Marketing

Offline Interactive Digital Marketing

Market segment by Application, split into

Retail and Consumer Goods

BFSI

IT & Telecommunication

Media and Entertainment

Travel

Transportation

Supply Chain and Logistics

Healthcare

Energy & Power and Utilities

Education and Government

Market segment by Regions/Countries, this report covers

United States

Europe

China

Japan

Southeast Asia

India

Central & South America

The study objectives of this report are:

To analyze global Digital Marketing status, future forecast, growth opportunity, key market and key players.

To present the Digital Marketing development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Digital Marketing are as follows:

History Year: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Year 2020 to 2026

For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions

The base year for the study has been considered 2019, historic year 2014 and 2018, the forecast period considered is from 2020 to 2027. The regions analyzed for the market include North America, Europe, South America, Asia Pacific, and Middle East and Africa. These regions are further analyzed at the country-level. The study also includes attractiveness analysis of type, application and regions which are benchmarked based on their market size, growth rate and attractiveness in terms of present and future opportunity for understanding the future growth of the market.

Market is segmented on the basis:

  • By Type
  • By Application
  • By Region
  • By Country
  • By Manufacturer

The report offers in-depth analysis of driving factors, opportunities, restraints, and challenges for gaining the key insight of the market. The report emphasizes on all the key trends that play a vital role in the enlargement of the market from 2019 to 2026.

The report provides company profile of the key players operating in the market and a comparative analysis based on their business overviews industry offering, segment market share, regional presence, business strategies, innovations, mergers & acquisitions, recent developments, joint venture, collaborations, partnerships, SWOT analysis, and key financial information.

Table of Contents

1 Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Players Covered

1.4 Market Analysis by Type

1.4.1 Global Digital Marketing Market Size Growth Rate by Type (2015-2026)

1.4.2 Online Interactive Digital Marketing

1.4.3 Offline Interactive Digital Marketing

1.5 Market by Application

1.5.1 Global Digital Marketing Market Share by Application (2015-2026)

1.5.2 Retail and Consumer Goods

1.5.3 BFSI

1.5.4 IT & Telecommunication

1.5.5 Media and Entertainment

1.5.6 Travel

1.5.7 Transportation

1.5.8 Supply Chain and Logistics

1.5.9 Healthcare

1.5.10 Energy & Power and Utilities

1.5.11 Education and Government

1.6 Study Objectives

1.7 Years Considered

2 Global Growth Trends

2.1 Digital Marketing Market Size

2.2 Digital Marketing Growth Trends by Regions

2.2.1 Digital Marketing Market Size by Regions (2015-2026)

2.2.2 Digital Marketing Market Share by Regions (2015-2020)

2.3 Industry Trends

2.3.1 Market Top Trends

2.3.2 Market Drivers

2.3.3 Market Opportunities

3 Market Share by Key Players

3.1 Digital Marketing Market Size by Manufacturers

3.1.1 Global Digital Marketing Revenue by Manufacturers (2015-2020)

3.1.2 Global Digital Marketing Revenue Market Share by Manufacturers (2015-2020)

3.1.3 Global Digital Marketing Market Concentration Ratio (CR5 and HHI)

3.2 Digital Marketing Key Players Head office and Area Served

3.3 Key Players Digital Marketing Product/Solution/Service

3.4 Date of Enter into Digital Marketing Market

3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

4.1 Global Digital Marketing Market Size by Type (2015-2020)

4.2 Global Digital Marketing Market Size by Application (2015-2020)

5 United States

5.1 United States Digital Marketing Market Size (2015-2020)

5.2 Digital Marketing Key Players in United States

5.3 United States Digital Marketing Market Size by Type

5.4 United States Digital Marketing Market Size by Application

6 Europe

6.1 Europe Digital Marketing Market Size (2015-2020)

6.2 Digital Marketing Key Players in Europe

6.3 Europe Digital Marketing Market Size by Type

6.4 Europe Digital Marketing Market Size by Application

7 China

7.1 China Digital Marketing Market Size (2015-2020)

7.2 Digital Marketing Key Players in China

7.3 China Digital Marketing Market Size by Type

7.4 China Digital Marketing Market Size by Application

8 Japan

8.1 Japan Digital Marketing Market Size (2015-2020)

8.2 Digital Marketing Key Players in Japan

8.3 Japan Digital Marketing Market Size by Type

8.4 Japan Digital Marketing Market Size by Application

9 Southeast Asia

9.1 Southeast Asia Digital Marketing Market Size (2015-2020)

9.2 Digital Marketing Key Players in Southeast Asia

9.3 Southeast Asia Digital Marketing Market Size by Type

9.4 Southeast Asia Digital Marketing Market Size by Application

10 India

10.1 India Digital Marketing Market Size (2015-2020)

10.2 Digital Marketing Key Players in India

10.3 India Digital Marketing Market Size by Type

10.4 India Digital Marketing Market Size by Application

11 Central & South America

11.1 Central & South America Digital Marketing Market Size (2015-2020)

11.2 Digital Marketing Key Players in Central & South America

11.3 Central & South America Digital Marketing Market Size by Type

11.4 Central & South America Digital Marketing Market Size by Application

12 International Players Profiles

12.1 Grey Advertising

12.1.1 Grey Advertising Company Details

12.1.2 Company Description and Business Overview

12.1.3 Digital Marketing Introduction

12.1.4 Grey Advertising Revenue in Digital Marketing Business (2015-2020)

12.1.5 Grey Advertising Recent Development

12.2 Wieden+Kennedy

12.2.1 Wieden+Kennedy Company Details

12.2.2 Company Description and Business Overview

12.2.3 Digital Marketing Introduction

12.2.4 Wieden+Kennedy Revenue in Digital Marketing Business (2015-2020)

12.2.5 Wieden+Kennedy Recent Development

12.3 Butler

12.3.1 Butler Company Details

12.3.2 Company Description and Business Overview

12.3.3 Digital Marketing Introduction

12.3.4 Butler Revenue in Digital Marketing Business (2015-2020)

12.3.5 Butler Recent Development

12.4 Shine

12.4.1 Shine Company Details

12.4.2 Company Description and Business Overview

12.4.3 Digital Marketing Introduction

12.4.4 Shine Revenue in Digital Marketing Business (2015-2020)

12.4.5 Shine Recent Development

12.5 Stern & Partners

12.5.1 Stern & Partners Company Details

12.5.2 Company Description and Business Overview

12.5.3 Digital Marketing Introduction

12.5.4 Stern & Partners Revenue in Digital Marketing Business (2015-2020)

12.5.5 Stern & Partners Recent Development

12.6 Ogilvy & Mather

12.6.1 Ogilvy & Mather Company Details

12.6.2 Company Description and Business Overview

12.6.3 Digital Marketing Introduction

12.6.4 Ogilvy & Mather Revenue in Digital Marketing Business (2015-2020)

12.6.5 Ogilvy & Mather Recent Development

12.7 BBDO

12.7.1 BBDO Company Details

12.7.2 Company Description and Business Overview

12.7.3 Digital Marketing Introduction

12.7.4 BBDO Revenue in Digital Marketing Business (2015-2020)

12.7.5 BBDO Recent Development

12.8 Crispin Porter + Bogusky

12.8.1 Crispin Porter + Bogusky Company Details

12.8.2 Company Description and Business Overview

12.8.3 Digital Marketing Introduction

12.8.4 Crispin Porter + Bogusky Revenue in Digital Marketing Business (2015-2020)

12.8.5 Crispin Porter + Bogusky Recent Development

12.9 The Martin Agency

12.9.1 The Martin Agency Company Details

12.9.2 Company Description and Business Overview

12.9.3 Digital Marketing Introduction

12.9.4 The Martin Agency Revenue in Digital Marketing Business (2015-2020)

12.9.5 The Martin Agency Recent Development

12.10 Deutsch

12.10.1 Deutsch Company Details

12.10.2 Company Description and Business Overview

12.10.3 Digital Marketing Introduction

12.10.4 Deutsch Revenue in Digital Marketing Business (2015-2020)

12.10.5 Deutsch Recent Development

12.11 Droga5

12.12 Mullen Advertising

12.13 Mood Media

13 Market Forecast 2020-2026

13.1 Market Size Forecast by Regions

13.2 United States

13.3 Europe

13.4 China

13.5 Japan

13.6 Southeast Asia

13.7 India

13.8 Central & South America

13.9 Market Size Forecast by Product (2020-2026)

13.10 Market Size Forecast by Application (2020-2026)

14 Analyst's Viewpoints/Conclusions

15 Appendix

15.1 Research Methodology

15.1.1 Methodology/Research Approach

15.1.1.1 Research Programs/Design

15.1.1.2 Market Size Estimation

12.1.1.3 Market Breakdown and Data Triangulation

15.1.2 Data Source

15.1.2.1 Secondary Sources

15.1.2.2 Primary Sources

15.2 Disclaimer

15.3 Author Details

List of Tables and Figures

Table Digital Marketing Key Market Segments

Table Key Players Digital Marketing Covered

Table Global Digital Marketing Market Size Growth Rate by Type 2015-2026

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